MotoSoul Days

celebrate the bond between man and machine.

Man & Machine. Rider & Motorcycle. Racer & Race machine. Timeless, Inseparable. For any true motorcycling enthusiast, man and machine are not two separate things. When you’re on the road and all the world’s a blur, only one thing feels real – the unbreakable bond between you and your machine.

MotoSoul is our flagship initiative to create a platform for our global brand – TVS Apache. The brand, which bespeaks aspiration, has over 3.5 million customers across the globe with our customised customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance. The event is an international platform to engage with customers as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.

MotoSoul is a two-day festival of everything we love about motorcycling. "ACCELERATE" with high-speed races and professional stunt shows, "SHIFT" your understanding about motorcycling with the latest trends, and celebrate a "BRAKE" with relaxing entertainment for you and your motorcycling community.

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Activities

events & programs

Accelerate

Pure racing experiences, full speed ahead.

Indulge your inner speed demon. Satisfy your hunger for performance. Put a knee down, and let the track be your teacher. MotoSoul features various events for participants to put their racing skills to the test, or slow down at some of our more laidback events. It’s time to ACCELERATE straight towards motorcycling glory.

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Shift

Get a grip on the latest in motorcycling.

The quest for finding out what’s around the corner never ends, but it will certainly hit a high at MotoSoul. Experience a variety of pro-displays, interactive workshops and demos to enrich yourself with the latest developments in motorcycling. SHIFT your understanding of the motorcycling world to the very latest trends.

Know More

Brake

Every racer needs a good pit stop.

Motorcycling is as much about racing as it is about brotherhood. You’ve ridden with some of them, and outpaced the rest – but at the end of the day, all motorcycling lovers share the same passion for motorcycling. Unwind, celebrate, and party hard with your racing community, at the variety of entertainment events at MotoSoul. It’s time for a well-deserved BRAKE.

Know More

Accelerate

Pure racing experiences, full speed ahead.

Indulge your inner speed demon. Satisfy your hunger for performance. Put a knee down, and let the track be your teacher. MotoSoul features various events for participants to put their racing skills to the test, or slow down at some of our more laidback events. It’s time to ACCELERATE straight towards motorcycling glory.

Know More

Shift

Get a grip on the latest in motorcycling.

The quest for finding out what’s around the corner never ends, but it will certainly hit a high at MotoSoul. Experience a variety of pro-displays, interactive workshops and demos to enrich yourself with the latest developments in motorcycling. SHIFT your understanding of the motorcycling world to the very latest trends.

Know More

Brake

Every racer needs a good pit stop.

Motorcycling is as much about racing as it is about brotherhood. You’ve ridden with some of them, and outpaced the rest – but at the end of the day, all motorcycling lovers share the same passion for motorcycling. Unwind, celebrate, and party hard with your racing community, at the variety of entertainment events at MotoSoul. It’s time for a well-deserved BRAKE.

Know More

About TVS Racing

TVS Racing is the first factory racing team in India with a legacy of over 37 years. TVS Racing has always set the benchmark for performance and experiences in India as well as across the globe. As a testimony to our racing heritage, we have launched MotoSoul for performance motorcycle enthusiasts.

© TVS Motor Company. All Rights Reserved